Our story
Crestone started with a $17 ring.
When I decided to propose, I wanted it to be a surprise. But I also knew guessing on the ring was a bad idea.
So I bought a cheap ring on Amazon and proposed with that. Afterward, we chose the real ring together. I bought the lab-grown diamond online for a fraction of what I would have paid at a traditional jewelry store, then took it to a local jeweler, where we designed a custom setting around the stone from the ground up.
That way, I got to keep the proposal a surprise, and she got a ring that was actually made for her.
It worked, but the whole process felt more complicated than it needed to be.
I kept thinking there should be a way to buy the diamond online, propose with something real, and still let the couple design the permanent ring together afterward.
That idea became Crestone.
Brycen and I met as coworkers, and Crestone grew from the two of us taking that idea seriously and turning it into a business. We kept coming back to the same problem: couples shouldn’t have to choose between keeping the proposal a surprise, getting good value on the diamond, and ending up with the ring they actually want.
Crestone is our way of bringing those pieces together.
Noah Murdock
Co-founder, Crestone
